I get really aggravated by some of the business advice that is available to women these days. I was reading a leading industry magazine for women business owners recently and I came across an article where the author was giving corporate etiquette advice to women. She stated that in order to be taken seriously in Corporate America that women MUST and I repeat MUST wear neutral colors and simple jewelry!
Pardon me, but that is a load of crap!!! That is one of the problems today that too many women shrink to fit and feel as though they have to be stuffy and boring to compete against their male colleagues. Included a few shots of myself for demonstration purposes. I run a successful coaching and consulting firm that caters to both small business owners AND corporations and I have never been second-guessed or not taken seriously and I can promise you I never wear neutral colors and simple jewelry.
Let me debunk a couple of myths for you:
- You must wear a suit! There is nothing wrong with wearing a fashionable printed dress. If this is out of your comfort zone, then start with a solid color dress and add a pop of color with your jewelry.
- You must change your branding to be more “corporate”! Wrong again. Now clearly butterflies and unicorns aren’t going to cut it, but don’t rush out and change your colors to red, white, and blue and leave out the flair and personality that makes you, you!
It is important to note that some of the reasons that corporations LOVE working with small business owners is because we are creative and can think outside of the box. If you give them more of what they can already find inside their walls why should they look elsewhere?
Just a thought, I’ll get off of my soapbox now! Remember to always be authentic to yourself and you’ll never go wrong! I’d love to hear your thoughts on this topioc below….