Grow Your Business by Creating Systems by Shayna Rattler

If there is one thing I’ve learned in my 5+ years as a business owner is that “Systems are Sexy.” Without systems you are strangling the growth of your business

By definition a system is an arrangement of many parts  that work together, but practically systems are the things that make your business duplicatable.  The more you systematize your business, the less everyone will rely on you for day-to-day questions and assistance.  Also the system you develop takes your place so that you can step out of the trenches and function as a CEO.

Consider creating a system for the areas of your business that you routinely touch, like:

  • Checklists
  • Scripts
  • Process Flow Charts
  • Procedure Guides
  • Policy Manuals
  • Technology
  • Order Fulfillment
  • Lead Generation
  • Accounting
  • Hiring

Follow these four steps to build your business system and develop your freedom-generating operations manual.

1. Hire a Shadow. Start by hiring a shadow to follow your every move, learning as you go and helping you document and create the systems that will eventually form the foundation of your business.  This is the fastest and easiest way to find the holes in your current process and develop new ones in a risk free environment.

2. Document Everything.  Divide your business into its core components: sales, marketing, operations, customer service, finance, and administration.

3. Build the Systems.  Shift from random habits that get the job done to a systematic approach to everything you do. It’s that enables you to hand off tasks and entire functions to people with no knowledge of the specifics of your business. Yes, you hire for talent and aptitude, but you protect your growth by making it possible to interchange those cogs.

4. Develop Training Programs. Create a training program that lets you transfer that knowledge, the business rules and systems to new hires.  In the early statges, all systems will likely be developed by you. As your business grows and your team starts handling more and more aspects of the business, enlist them to further develop systems and the training materials to teach them.

Systems create automation, passive income, referral partners, re-purposing, and mass reproduction. They are the greatest way to create leverage in your business. The key is to create the system BEFORE you need it!



2 thoughts on “Grow Your Business by Creating Systems by Shayna Rattler”

  1. I was wondering if I could get the links for all of your Successful Supplier Series. I did get to see part of today’s seminar and would like to finish the series. Thank you so much for your time.

  2. Thanks so much for sharing these tips, Shayna! The Hire a Shadow technique is indeed effective in my experience. Documenting every move, creating a training program, and basically building a system work. Would love to learn from you more too. 🙂

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