The number one question I get asked by those looking to secure corporate sponsors is, “What do I offer?” Most business owners and influencers think they must have a live event in order to get corporate sponsors to cut a check. Well the good news is, you do NOT have to produce an event to …
What should you offer to get a corporate sponsor to say HECK YES? Read More »
Corporations want to sponsors BRANDS, not fly by night I have a business card but no business type of folks. Here are the top 3 ways to get corporate sponsors to pay attention to your brand: Have a clear, defined target market. This is important because if their goal is to reach more women and …
Corporate sponsorship is one of the most lucrative revenue streams available to influencers and business owners today. In fact, it is the only revenue stream you can tap into that does not require you to create anything new. Unfortunately, much of the advice available for how to go after this new money is inaccurate and …
Do NOT skip this step if you want corporate sponsors… Read More »
There are many benefits to co-branding with corporate sponsors. Obviously checks are cool but they can also give your brand more impact and influence in the marketplace. This blog is all about the 3 different kinds of sponsors and what each can mean to your business. Monetary Sponsors. Monetary sponsorship is the traditional “check in …
Christmas happens year-round when it comes to sponsorship… Your corporate sponsor has a wish list. Your job is to find out what is on it and show how sponsoring your stuff gives them the gifts they desire. Inside of corporations, certain goals are being set and sponsoring your brand can help them meet their goals. …
Do You Have What It Takes To Be Santa Claus To Your Potential Corporate Sponsors? Read More »
All corporate sponsors are not created equal. All corporate sponsors are not the best fit for your brand. There are, however, MANY that are on your level. Depending on how long you’ve been in business, the level of authority you have in the marketplace, etc., the Fortune companies like Coca-Cola and Best Buy may not …
Forgive me for using the “B” word—-BUDGET!!!! Most of us hate talking about budgets but you need to bear with me for just a moment if you’re wanting to get a piece of your potential sponsors budget… 85% of corporations are on a calendar year in terms of their budget (meaning it begins in January …
Is It Too Late To Get A YES From A Corporate Sponsor? Read More »
If you want catfish, you need to be fishing in rivers and lakes, not oceans. The same goes for meeting folks inside of corporations. If you want sponsors, you need to be fishing where they swim. The places you’ve likely been networking is only putting you in front of other small business owners and entrepreneurs. If …
So you want corporate sponsors? What exactly should you offer them? I jokingly say, “If it’s legal, it’s sponsorable.” Now don’t rush out and put your first born child up for auction, as tempting as that may be (wink). However, the bottom line is that your corporate sponsors want ACCESS and EXPOSURE to your target market. …