Month: September 2013

A Brilliant Way to Get Your Foot in the Door That Hardly Anyone Else is Doing by Shayna Rattler

We’re always looking for ways to get our foot in the door with potential corporate clients (and NOT get our toes smashed!) Here is a brilliant strategy that very few others are doing that can be a great boost to your marketing campaign: Create a free resource about a pain point or challenge your potential …

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What You Must Understand About How Your Corporate Clients Think by Shayna Rattler

Being able to go inside the mind of your target customer will benefit you tremendously as a business owner. Understanding what motivates and drives them and what keeps them up at night will impact how you approach them and work with them. Decision makers in Corporate America possess several mindsets but “I’m insanely busy and …

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Are you leaving money on the table in your business by Shayna Rattler

I’ll just come right out and say it…. If you are not selling your product or service to corporations and other large organizations you are leaving money on the table in your business. As a matter of fact, you are leaving MASSIVE money on the table!!! Did you know? Corporations spend $8.73 TRILLION every year …

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You must do THIS before contacting potential corporate clients by Shayna Rattler

It is so important to be strategic in choosing which corporate clients to target. After all, you do not want to waste your time and you definitely do not want to waste theirs. There is only one place to start your strategic marketing plan to be sure you are targeting the right corporate clients and …

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How to Align Your Offer With What Your Corporate Clients REALLY Need by Shayna Rattler

One of the biggest challenges that corporate procurement and supplier diversity professionals report in working with small business owners is that they pitch them a product or service that they don’t need or want. It is critical to properly match the unique product or service your business provides with the specific needs of your potential …

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